Company Overview

We are seeking a dynamic and creative Social Media Manager to join our growing marketing team. As a key member of our digital marketing department, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive meaningful business results.

This section effectively sets expectations and highlights the strategic importance of the role, making it attractive to qualified candidates.

Role Summary

The Social Media Manager will oversee all company social media channels, create and curate engaging content, analyze performance metrics, and stay ahead of digital trends to maintain our competitive edge in the social media landscape.

This concise summary outlines the core function and impact of the position, helping candidates quickly understand their potential contribution.

Key Responsibilities

• Develop and implement comprehensive social media strategies across all platforms (Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.)
• Create, schedule, and manage engaging daily content that aligns with brand voice and marketing objectives
• Monitor, engage with, and grow social media communities through meaningful interactions
• Track and analyze social media metrics to optimize performance and ROI
• Collaborate with marketing, creative, and product teams to ensure consistent messaging
• Manage social media advertising campaigns and budgets
• Stay current with social media trends and best practices
• Develop and maintain a content calendar
• Handle crisis communication and reputation management on social platforms
• Create monthly performance reports and presentations for stakeholders

This comprehensive list of responsibilities clearly defines expectations and showcases the diverse skill set required for success in the role.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of professional social media management experience
• Proven track record of growing social media engagement and followers
• Strong understanding of social media platforms and their respective analytics tools
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Experience with content creation and basic graphic design
• Knowledge of SEO and content marketing principles

These qualifications set clear standards for candidates while remaining realistic and industry-appropriate.

Preferred Qualifications

• Experience with paid social media advertising
• Proficiency in Adobe Creative Suite or similar design tools
• Knowledge of video editing and production
• Experience with influencer marketing
• Understanding of social listening tools
• Project management experience
• Digital marketing certifications

This section helps candidates understand how they can stand out while not discouraging qualified applicants.

Technical Skills

• Social media management platforms
• Analytics tools (Google Analytics, social platform insights)
• Content creation tools
• Basic HTML and CSS knowledge
• Photo and video editing software
• Project management tools

These specific technical requirements ensure candidates have the necessary tools and knowledge to succeed.

Benefits & Perks

• Competitive salary
• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Professional development opportunities
• Remote work flexibility
• Company-sponsored social events
• Technology allowance
• Wellness programs

This comprehensive benefits package helps attract top talent by showing investment in employee well-being.

Company Culture

We foster a creative, collaborative environment where innovation is encouraged and new ideas are welcomed. Our team is passionate about digital communication and staying at the forefront of social media trends.

This section helps candidates envision themselves as part of the team and assess cultural fit.

Location/Remote Policy

This position offers flexible working arrangements with a hybrid option combining remote work and office presence.

Clear work arrangement policies help set expectations and attract modern workforce candidates.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This statement demonstrates commitment to diversity and inclusion while ensuring legal compliance.