Company Overview

We are seeking a dynamic Product Marketing Manager (PMM) to join our growing team. As a key member of our organization, you will work at the intersection of product, marketing, and sales to develop and execute marketing strategies that drive product success in the market.

This section sets the tone for the job description by highlighting the strategic importance of the PMM role and its cross-functional nature. It immediately communicates the impact and scope of the position to potential candidates.

Role Summary

The Product Marketing Manager will be responsible for crafting and communicating our product's value proposition to customers, prospects, and internal stakeholders. This role serves as the bridge between product development and market-facing activities, ensuring our products resonate with target audiences and achieve business objectives.

The role summary clearly defines the core purpose of the PMM position, emphasizing both the strategic and tactical aspects of the role. It helps candidates understand their potential impact on the organization.

Key Responsibilities

Strategic Planning & Market Intelligence

• Develop comprehensive go-to-market strategies for product launches and updates
• Conduct market research and competitive analysis to inform product positioning
• Create and maintain buyer personas and journey maps
• Monitor market trends and provide strategic insights to product teams

This section outlines the strategic aspects of the role, demonstrating the PMM's importance in market understanding and product strategy. It shows candidates the analytical and strategic thinking required.

Product Marketing Execution

• Own product positioning and messaging across all channels
• Develop compelling marketing materials and sales enablement content
• Create and manage product launch plans and campaigns
• Collaborate with marketing team on demand generation programs
• Drive product storytelling through various content formats (blogs, videos, presentations)

The execution section details the tactical responsibilities, showing how PMMs translate strategy into actionable marketing initiatives. It highlights the creative and practical skills needed.

Cross-functional Leadership

• Partner with product management to align on product strategy and roadmap
• Train and enable sales teams on product value proposition and positioning
• Work closely with marketing communications on product-related content
• Collaborate with customer success to gather feedback and insights
• Lead cross-functional initiatives to ensure successful product launches

This section emphasizes the collaborative nature of the role and the leadership skills required to succeed as a PMM.

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